360 Global Campaign
In 2016 Global Campaign, traditional advertising boundaries are pushed through personal storytelling experience with the brand’s content and cast. From digital-first, video-led, and socially powered approach, an authentic and intimate experience is provided to the audience.
Digital and Social Rollouts, Print Ads, Out-of-home Design.
Houston Street Billboard, New York
Munich, Germany
Union Square Subway Station Takeover
Macy’s Herald Square, In-store Graphics